I’m Marta Kuroszczyk
CX transformation Lead

I help organizations turn insights into CX strategy, signature products and services, design end -to- end customer experiences and build capabilities needed to sustain them.

Learn more about me

What Services I’m Providing

Shaping business strategy through customer experience.

Discovering Strategic Insights

Turning customer and market insights into a product and service which your customers love.

Shaping Relationships

Designing the experience of your customers across their lifecycle and end-to-end journey.

Developing a CX Strategy
& Building Capability

Aligning your business strategy with real customer needs and embedding CX way of working into the organization.

My perspective

Many of the most important elements of customer experience are invisible: expectations, emotions, trust, and perception.
My work focuses on making those invisible dynamics visible and actionable for organizations.

How Customer-Experience Transformation Actually Happens

Over the past years working across industries – from banking and e-commerce to education and manufacturing, I’ve seen a recurring pattern.

Organizations struggle in translating customer insights into working strategy and business outcomes.

This is why my cooperations mostly started by improving products or services based on Voice of Customer. Then, we slowly shifted into understanding of the broader customer journey. Eventually, the most advanced organizations realized that experience must be designed strategicly and supported by internal capability.

Customer-expereince is not a single initiative,
it is a progression.

Where Are You Today?


I will help you bridge the shift and turn your business ambition into meaningful experiences that teams can sustain.

I want to start building products or services based on voice of customer and insights.

Shift from Production-Oriented to Product-Oriented

discovery research, user research, customer segmentation, desktop research, discovery& insights workshops, „Intro to CX: Voice of Customer” workshop.

I want to differentiate my brand by creating a signature value propositions bundle.

Shift from Product-Focused to Journey Aware

Voice of Customer analysis, value proposition design, concept design, concept testing, multi market evaluation, „CX as a growth and transformation lever” workshop.

I want to understand end-end customer journey – from first point of contact to the last one.

Shift from Journey-Aware to Experience-Driven

customer journey mapping, concretion workshops, stakeholder workshops & alignment, customer journey design, customer journey management, CX metrics, „CX as a process: Into to Customer Journey” workshop

I want to build cohesive experiences on every stage of my customer journey.

Shift from Experience-Driven to CX Strategy

Service Blueprint Mapping & Design, cross channel experience, mastering points of contacts (touchpoints), co- creation workshops with customers & internal stakeholders, „Mastering CX through Service Design & Design Thinking” workshop”

I want to build CX strategy and fuel it with new skills & knowledge among my employees.

From CX strategy to Total Experience

Strategy, North Star Vision, CX building blocks, service quality, building capabilities: education programs and trainings.

What My Clients Says

I had the pleasure to work with Marta in a larger-scale user insight & concept validation case done in four markets: Finland, Sweden, Russia, and Poland. 

The rich user insight she brought to the table was exactly what was needed to validate the relevancy of the concept, helping the client in making well-informed decisions for the next concept iteration.”

Senior Product Designer

Wonderful workshops – very well conducted using real examples. Marta’s knowledge is vast – thank you.“

“A great amount of knowledge, experienced instructor.”

“Each participant has the opportunity to express themselves and practice individually. Everyone has a chance to contribute, exchange opinions, and share experiences.”  

“Interactive training with a lot of practice and minimal theory. The topics discussed are highly relevant and useful for daily tasks.”

CX Capability Workshop Participants

Marta’s diligent preparation, which included in-depth research analysis and the creation of insightful visuals, set the stage for highly productive workshops. 
This collaborative approach allowed us to identify key problems and challenges faced by different segments of our user base, paving the way for the development of tailored solutions.” 

Senior Product Manager

Stay In Touch

marta@invisiblestudio.pl